Mission

 Image by Geoseph Domenichiello

Image by Geoseph Domenichiello

To enlighten & Encourage

The Short:

Discover the ideas surrounding what determines quality and flavour in chocolate.  Once you can grasp this, then you can truly appreciate any chocolate that you encounter.  My hope is to make you a more confident consumer, guide you to hone in on your sense of flavour, and lead you to chocolate which fully satisfies you based on your values.

The more informed we are about the chocolate (or food) choices we make, the better we can encourage skillful makers, growers, and a world filled with more delicious chocolate.

 

 

The Long:

Chocolate has been food for over 5500 years, but along the way, we lost grasp of what's important: flavour.  And we have little insight into what really determines the quality of chocolate

My efforts are not intended to tell you what chocolate you should enjoy.  

I created this website (along with my workshops) to help you (the consumer) discover what quality chocolate is.  Every chocolate maker boasts quality, but a few too many don't or can't tell you what that even means.  Even if they did, how can you trust them if you don't know the facts for yourself?  

I bring together these facts and tools for you to come to your own informed judgements about chocolate.  The keyword here is informed.  It's easy to judge something based on assumptions or trust placed on someone else's opinion.  It's much more helpful for you to judge based on what you know, instead of what you think you know.

It's not to ignore expert opinions or ideas, but to not base your judgements solely on that.  Understand it for yourself. No one will care more about what food you eat than you do. Not only does this way of behaving benefit you, but it encourages the growers and makers who you feel are doing the best job.  

Why is this important?  Quality and flavour go hand in hand.  There's no denying it.  You may not agree or enjoy the flavour of a specific high quality chocolate, and that's fine.  However, understanding these ideas and knowing what tools to use to determine quality will lead you to a chocolate that does satisfy, and often satisfy beyond your expectations.  Once you understand, your judgements and choices become second nature. 

Let's eschew trends, snobbery, and chocolate dogma.  Instead, let's look at the facts, studies, research, and the truth behind everything chocolate.  Some facts and truths may shift and change over time, but we have a great deal of ideas today that are worth consideration. Make your choices based on what you know, not just what you think you know.  The truth is, with the right tools, anyone can appreciate fine food and fine chocolate. 

Allow me to repeat myself, anyone can appreciate quality food, but being informed helps you get there.  Join me in exploring what quality means, and allow yourself to enjoy a more satisfying future with chocolate!

- Geoseph Domenichiello